Saturnbird Coffee is a specialty coffee brand that explores a new way of life. We hope to open up a new kind of coffee lifestyle by creating distinctive products of superior quality and providing more options for the infinite possibilities of a little cup of coffee.
Saturnbird, a new way to enjoy a fresh cup of coffee.
![](http://saturnbirdmy.jwcacademy.com/cdn/shop/files/pic_web_our_story_01_{width}x.png?v=1700053047)
2008 - 2016
Saturnbird was originally founded as a coffee shop that has been eminent in the industry for over 8 years.
In 2015, Saturnbird began to officially release coffee products. Started with Pour Over Set 1.0, a set that includes our drip bag coffee, a pour over pot, filter cup, and other coffee appliances, so that beginners can quickly get started to explore the world of specialty coffee.
All align with Saturnbird’s Vision in its early days, which is "Popularization of Specialty Coffee".
2018
Saturnbird officially launched its premium super instant coffee. Unlike any other instant coffee, Saturnbird uses the Super Extraction™ technology to bring the best out of coffee flavor. Not only it retains the flavor and taste of freshly grounded coffee, it can be enjoyed on iced water too. It dissolves quickly, and very convenient to carry and brew.
The cups are numbers & colors-coded to represent different baking degrees and flavors. It's that easy.
![](http://saturnbirdmy.jwcacademy.com/cdn/shop/files/pic_web_our_story_02_{width}x.png?v=1700053227)
2019
Saturnbird released a recycling project. Customers can recycle their empty cups and exchange them with new coffee or souvenirs.
2020
Saturnbirds’ original design of the instant coffee cups won the Reddot Award 2020.
Saturnbird set up an office in the Metropolis of Shanghai that comes with an offline Experience Store to connect with more cities.
As of Dec 2022, Saturnbird’s 30,000 square meters “Mega Factory” has sold over 443 million cups.
![](http://saturnbirdmy.jwcacademy.com/cdn/shop/files/pic_web_our_story_03_{width}x.png?v=1700053294)
2023
Saturnbird’s Shanghai office moved from Anfu Road to Xinghan Plaza on Longyao Road and will continue its new journey in the new space.
![](http://saturnbirdmy.jwcacademy.com/cdn/shop/files/pic_web_our_story_04_{width}x.png?v=1700053547)
Saturnbird’s Super Extraction™
is an industry-leading technology that can achieve the full-chain of production from roast, extract, and freeze-drying process. All the industrial equipments were independently researched and developed.
Focusing on specialty coffee, while at the same time extending coffee-related products, Saturnbird continues to explore more out of the coffee world.
Rich & diversified products provide coffee lovers with a whole new experience.
Perfect supply chain development management system also plays an important role to ensure the continuous innovation.